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Transparency

How we make money

Our commitment to separating useful consumer guidance from commercial relationships.

PlanningForMyFuneral is being built as a commercial digital service, but the core planner and funeral wishes output are intended to remain useful without requiring a paid referral.

Current position

At launch, the site does not sell prepaid funeral plans and does not sell funeral plan leads. We do not currently have paid funeral service placements on the site.

Future commercial relationships

We may later earn money from clearly identified referral relationships, sponsorship, enhanced directory listings or licensing our planning technology. Where that happens, we will explain the relationship and label paid placement clearly.

Personal information

We will not send your personal information to a commercial partner merely because you used the planner. A transfer will require a separate, deliberate request involving a named partner or clearly described service.